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ATLANTA, Dec. 7, 2021 /PRNewswire/ -- The Shop Black Week (SBW) campaign encourages every American to make at least one purchase from a Black-owned business during the week of the campaign. The campaign will run from December 10-17th as well as throughout the holiday season. In previous years, the campaign would start in November and end on Black Friday, the day after Thanksgiving. However, this caused head-to-head competition with the Thanksgiving holiday and the Black Friday, Small Business Saturday, and Cyber Monday campaigns. This year, organizers decided to push the start of the campaign off for a couple of weeks to measure the difference in impact.